Top SEO Tools

1. Ahrefs

 Ahrefs is an online SEO resource community that provides tools and information to bolster search engine optimization. The site focuses on giving users what they need to create search engine optimization campaigns by themselves.  

Search engine optimization refers to the process of improving the quantity and quality of website traffic that comes to sites from search engines. Some standard SEO practices that Ahrefs covers include: 

  • Researching the organic traffic from websites
  • Creating and comparing backlinks
  • Crafting plans to delegate paid traffic
  • Researching usable keywords
  • Climbing the search engine ranks 

If you use Ahrefs, you should be ready to learn the mechanics of the website. The platform is one of many online tools that tout advice and resources about search engine optimization. Users with time and energy to learn the ins and outs of the platform should go for it. Ahrefs has a substantial number of resources available to help those who want to optimize the SEO on their website by themselves. 


If you’re busy organizing, promoting, and running your business, you probably don’t have time to comb your site for SEO. That situation is where Moz steps in to help. Moz offers a full SEO-toolkit and a wide variety of resources to help optimize your website.

Moz is an online SEO and marketing resource center. The website started as a blog helping online companies and freelancers utilize the most up-to-date search engine optimization techniques. The page was a place for experts to share research and advice. 

From the beginning, Moz has developed an SEO toolkit software that makes it simple for companies to use. The software and resources available now aim to make optimizing websites accessible and less mysterious. 

If you’ve always wondered about SEO experts’ techniques and tools, Moz aims to demystify and make them accessible. Whether you’re a small, medium, or large business, or a freelancer, Moz has resources for you. Its SEO tools can make your journey optimizing your website more accessible. 

For those looking for a one-stop-shop for SEO tools, Moz likely has the resources you need. You can also check out the free options available to get a feel for how their software and programs work. 

3. SEMrush

SEMrush is an online resource kit for digital marketing. It features everything from optimizing SEO on your site to market research tailored to your community. SEMrush is an online marketing tool database. It caters to marketers and business owners looking to boost the traffic and business that comes to their website. 

The company focuses on building a community of online business-people through its resources. Plus, the site features everything you could need to take your marketing strategies to the next level. 

SEMrush has guides to help you understand various marketing terms and techniques. You’ll learn about topics such as:

  • Search engine optimization
  • Social media management
  • How you should be researching your local market and the competition

Before signing up for one of the SEMrush plans, consider whether the platform is suitable for your team and your business’s needs. If you’re an online company with an in-house marketing team, meet with them to talk about SEMrush. Make sure that your marketers are comfortable with the platform and consider it favorably. 

When considering SEMrush as a freelance worker, weigh the pros and cons of paying for a marketing tool database. It may be that your focus in the early stages should be on how your website climbs the ranks and gains more traffic. 

4. Yoast

Are you looking to start an online blog? Whether you want to write about travel, food, or family time, among other things, you’ve probably heard of WordPress. When it comes to website hosting, WP is the giant in the industry. Most sites you see online have a back-end intrinsically wrapped up in WordPress. 

The platform is an excellent way to start blogging and have control of everything. However, newcomers still face a steep learning curve when it comes to getting a handle on WP. That dilemma is where plug-ins come into play, such as Yoast. Yoast is a plug-in dedicated to making SEO simple for WP bloggers. If you use Yoast, the goal is to give you free time to focus on content rather than technical aspects. 

 Yoast is a WordPress plug-in that focuses on optimizing SEO for bloggers and other users. The company also offers an SEO academy that teaches participants how to market their website by themselves. 

A WP plug-in is usually a third-party tool to simplify various aspects of creating and managing websites. The Yoast plug-in integrates with WordPress, meaning you won’t have to download software or worry about incompatible systems. Using the plug-in is as easy as downloading it for free.

5. Searchmetrics

You may find that digital marketing and generating genuine traffic is a tedious commitment. There’s a lot going on, including SEO, layout and presentation of graphics, copywriting, and animation. That’s what SearchMetrics is here for. It is an online site with additional services for visitors to utilize as a resource for their digital marketing.

SearchMetrics is a website that acts as a comprehensive content marketing and SEO suite. This site allows enterprises to connect with customers and create new, engaging content more effectively. The SEO and Content Experience Searchmetrics suite work to remove any guess work from the experience by providing users with in-depth insights into their competitors and the current market.

This suite has an analysis tool for discovering new opportunities as well as enabling smarter management for improving revenues and making more informed decisions. 

Searchmetrics is straight to the point as far as running basic searches, so this could be the SEO software for you if you’re a beginner. However, it can also be a bit clunky in the user interface department. For example, at first glance you may not realize that you can compare your ROI (return on investment) against multiple of your competitors using the keyword rankings tool.

Overall, this tool for keyword analysis, content creation, and SEO rank monitoring is a solid option. While the best features this product offers benefit enterprise sized businesses more so than smaller companies, small businesses can still benefit from the accessible historical data and SEO ranking tools.

6. BuzzStream

Good public relations (PR) is one of the most essential aspects of launching any digital or brick and mortar enterprise. Whether you are trying to improve your digital brand presence or get better traffic to your website, it all hinges on your PR team. 

Did you know that cutting edge management tools can improve operations and give you a leg up on the competition for cheaper than having to hire niche experts with salary? BuzzStream can be a way to tighten up your PR with influencers and outreach, but is it worth the price tag?

BuzzStream is a cutting edge digital PR tool that has taken the market by storm. It primarily works with link building and influencer research and relations. There are lots of software out there that promise endless marketing solutions, but what they lack is specificity. BuzzStream has several impressive features but has cemented itself as the leading tool for what is a huge emerging market in marketing: influencers.

The tool also encompasses link building, a key element of public relations. It allows users to create and manage their campaigns in a simplistic and user-friendly manner. Optimize your internal and external navigation with smart and profitable link building techniques.


Do you want to simplify your workload and streamline your SEO and marketing processes? There are many tools available in today’s marketers. These tools can help automate marketing processes, provide invaluable insights, and make the job of search engine optimization that much easier.

One of these many tool platforms is Raven Tools. The site provides various SEO resources, including white label reports and SEO tools. They help SEO in-house marketers, agencies, and freelancers find all the resources they need in one place.

Raven Tools offers internet and search engine marketing optimization software. The site has become popular in the industry among SEO specialists who need to automate their research process. Their cloud-based SEO auditing tools and white-labeled marketing reports help those in all levels of the industry. From freelancers and in-house marketers to major agencies and media companies, they can help.

The primary focuses are social media conversions, online advertising, and search engine optimization. Some of the functions of Raven Tools include:

  • Tracking search engine trends
  • Researching
  • Performing analyses
  • Monitoring social networks
  • Managing link-building
  • Creating and managing ad campaigns
  • Producing sophisticated campaign reports
  • Collaborating with other team members

8. Mangools

Mangools is one of the SEO resources that’s gaining popularity among bloggers, affiliate marketers, and SEO agencies. It is a company that has a couple of different SEO tools to offer. The Mangools tool set includes: 

  • Keyword research tool
  • SERP analysis
  • Rank tracking
  • Backlink analysis
  • SEO metrics

Mangools also includes a blog that SEO enthusiasts can read for additional knowledge as they’re learning. Any SEO enthusiast will benefit from Mangools. The toolset lets you find keywords and use tons of analysis tools, so you know your website will get higher in rankings. 

Most importantly, Mangools provides several ways to expand your SEO knowledge. The blog allows you to read and gain plenty of knowledge on SEO topics such as content hubs, search operators, and WordPress walkthroughs. There’s also a section on their website titled “Knowledge” in which writers share some of their most popular and informational blog posts and provide tool guides for their toolset. 

This page also offers “SEOpedia,” which is a glossary of SEO terms. These resources prove to be beneficial to even the most experienced SEO writers. You can always come back and access this glossary if you forget any of these key concepts.

9. WordTracker

Making a website is only half the battle. The other half is getting people to it. Tools like WordTracker may be able to help. This site allows you to find the most popular keywords in your market and track your competitors’ keywords. With these tools, you can optimize your website for superb performance.  

WordTracker is a search engine optimization tool. It will help you know what keywords you need to use online to attract customers looking to buy products like yours.  

WordTracker features four main tools:

  • The Keyword Tool will help you to find new keywords in your market.
  • The Niche Explorer will help you discover trending keywords for a specific niche.
  • The Inspect Tool will help you learn what keywords your competitors use.
  • The Custom Reports will allow you to get specific data. For instance, you can discover the top keywords for any country on any search engine.

If you choose not to use a keyword tracker, you will just be taking a shot in the dark when writing the content on your website. You won’t know which search terms are most prevalent and relevant to search engine queries. Without those terms, your website won’t have a chance at ranking. You need to set up your website for success, and WordTracker will help you do just that.  

WordTracker gives you the information you need to make educated decisions about your website content. With its help, you can utilize keywords that will drive traffic to your site, which will result in additional sales and profits for your company.

Users have stated that they have found keywords that no one is currently competing on using WordTracker. These insights have helped many users generate customers and quickly recoup their investment in the platform.

10. CognitiveSEO

The process of achieving a high search engine ranking isn’t simple. There are numerous factors to consider, including search engine algorithms, particular keywords, and mistakes you unknowingly continue to make on your site. CognitiveSEO is a service that aims to demystify some of the complicated aspects of SEO so you can reap the rewards.

Unlike many of its competitors, CognitiveSEO isn’t an agency of writers or web designers. Instead, it’s a software entirely of its own that provides you with its unique and valuable information. There are over thirty-five metrics recorded on the dashboard’s interface, giving you imperative details on everything you need to know to maximize your performance.

On the face of it, this sounds entirely generic: one dashboard can’t possibly show you everything you need to know. While this is true, the CognitiveSEO dashboard does provide you with data that you can take in at a glance, making it incredibly user-friendly. 

From one simple page, you are given stats on your chosen site. This includes where the most traffic is coming from, which is broken down into social media distribution and search engine relevance. All of this information is updated continuously in real time, so you’re never behind. 

You are also kept up to date on how effectively your keywords are performing. SEO keywords are terms most often used in internet searches. By maximizing their quantity in your site’s copy, you can direct users to your specific site more effectively. This has to be done in moderation, however, as Google punishes sites for oversaturation of any keyword.

Part of the efficacy of the CognitiveSEO dashboard comes from how easy it is to share with your team and clients alike. The information is easy to absorb and entirely accessible, so you can show your clients in real time how effectively your marketing strategy is performing. 

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