Are you looking to promote your business online? If so, you know the importance of utilizing SEO to make your company stand out from the competition. Whether you’re running a blog, online marketplace, or anything in between, SEO is crucial. You won’t see success unless you market using the internet.
With the trends on the internet changing rapidly, the search engine optimization techniques are also constantly developing. If you’re busy organizing, promoting, and running your business, you probably don’t have time to comb your site for SEO. That situation is where Moz steps in to help.
Moz offers a full SEO-toolkit and a wide variety of resources to help optimize your website. We’ve reviewed the site and its services to give you an idea of whether Moz would benefit your company.
What Is Moz?
Moz is an online SEO and marketing resource center. The website started as a blog helping online companies and freelancers utilize the most up-to-date search engine optimization techniques. The page was a place for experts to share research and advice.
From the beginning, Moz has developed an SEO toolkit software that makes it simple for companies to use. The software and resources available now aim to make optimizing websites accessible and less mysterious.
Should I Use Moz?
If you’ve always wondered about SEO experts’ techniques and tools, Moz aims to demystify and make them accessible. Whether you’re a small, medium, or a large business, or a freelancer, Moz has resources for you. Its SEO tools can make your journey optimizing your website more accessible.
For those looking for a one-stop-shop for SEO tools, Moz likely has the resources you need. You can also check out the free options available to get a feel for how their software and programs work.
How Do Users Interact with the Moz Platform?
Moz has free and premium content available to users that sign up with an account.
Users interested in their services must create an account with their email and a password. From there, they can access the resources. You can ask questions in the resource section of the website, under the SEO Q&A section.
Once you’ve subscribed to one of their plans, either Pro or Local, you can download the SEO toolkit software.
You can interact with the platform either via desktop application or Google Chrome attachment. The free resources and online tools are only available on your preferred web browser (Chrome, Firefox, Brave, etc.)
What Information Can I Find on Moz?
On Moz, you’ll find everything you need to optimize your website and gain more organic traffic. The free resources are abundant and available to anyone looking to get their site off the ground.
The site offers information on:
- Incorporating keyword and link explorers
- Analyzing your online presence and domain
- Retrieving reports on Google metrics
Resources
The specific resource tab has tools that make navigating search engine optimization simpler. The resources include:
- SEO Learning Center – you can expand your SEO toolkit and knowledge; resources for all levels
- Beginner’s Guide to SEO – a helpful starter guide
- Q&A – a community forum that lets you pose questions to Moz members
- Free Downloads – you can download reports, guides, case studies, and webinars
- Help Hub – a hub for all your pressing questions on using Moz products
- Community and Events – happenings where you can connect with other marketers
- SEO Training – sessions and seminars led by SEO experts
You can also check domain names for their readability and how popular they will be on search engines.
Specialty SEO
If you want more in-depth SEO specialization about your website, you can subscribe to the Moz Pro or Moz Local options.
Both plans will help you handle the optimization of your website and get your company more clients. They also include training and help from the Moz team.
Who Is Moz For?
Moz is useful for numerous online businesses and freelancers that use the internet to make a living. Whether you know nothing about SEO or consider yourself an expert needing advice from other pros, you could benefit from using the site.
If you want to learn SEO for yourself with a supportive team and community, consider signing up for Moz. You don’t necessarily need to pay for one of their plans. You can use the free resources and decide later whether a subscription makes sense for your business.
How Much Does Moz Cost?
Moz has two plans: Moz Pro and Local. Both plans come with a few different payment options.
The Pro option comes with a 30-day trial. You can pay monthly or yearly, which will change the price variably.
- Pro: standard, medium, large, and premium
- Local: lite, preferred, elite
The options cater to businesses and freelancers with varying search engine optimization requirements.
Is Moz Worth It?
The variety of payment options and plans makes Moz more accessible to small, medium, and large businesses as well as freelancers. It connects directly with Google Chrome as well as having a desktop application. Ultimately, it’s a convenient resource for people keeping tabs on the numerous parts of owning a business.
Whether Moz is worth your time and money will depend on your needs. Here’s a quick summary of its features and services:
Pros
- A vast collection of free resources
- Well-established and extensive community of SEO specialists
- Accurate data and performance metrics
Cons
- A big learning curve for their software
- Every resource, even free ones, requires an account
