Matt Giovanisci of MoneyLab

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Matt Giovanisci is a half-Italian entrepreneur that works from home and is self-employed. Over the past fourteen years, he has been making money by establishing, growing, and selling websites online. Giovanisci has various skills; he designs, codes, writes, films, edits, illustrates and produces.

Giovanisci’s entrepreneurial journey has taken him through seventeen years and twelve failures to end up with a successful six-figure-making enterprise. The very first website he ever created was for his band in 2002. His group could not afford to hire a web developer, so he took it upon himself to make it happen.

In 2006, Giovanisci created a site called Swim University. The site teaches people how to maintain their hot tubs and pools. Today this website generates over $250,000 per year. However, Giovanisci stresses that it took him ten years to garner this kind of success. This site is the one that brings in most of his business revenue.

In 2013, Giovanisci started a personal finance brand, including a podcast known as Listen Money Matters. He took a break from this endeavor in 2014, but as of 2018, he has rejoined and co-hosts the podcast. Five years ago, Giovanisci created a website dedicated to coffee educated that went by the name Roasty. Three years after starting it, he was able to sell it for $55,000. 

Money Lab was created in 2016. Giovanisci intends to hold onto this site for a while to help him build more brands and support his homebrewing hobby. Money Lab generates about 15% of his business revenue. By the way, he has also created a website dedicated to homebrewing called Brew Cabin that makes up the final 10% of his business revenue.

Giovanisci has both a YouTube channel and a Twitter account. Since April of 2008, he has posted over 12.5 thousand tweets and has amassed over five and a half thousand followers. The Money Lab Youtube channel has nearly two thousand subscribers and dozens of videos. It was created in January of 2016 and has amassed over 70,000 views in total.

People often ask Giovanisci how he got to where he is today because of his successful websites. As a result, he created a section of his website dedicated to his favorite software programs where he describes them and provides links that visitors can use to check them out in more detail. 

The following programs are mentioned on this page:

  • ScreenFlow for Mac
  • Lasso: A WordPress Plugin Used for Affiliate Marketing
  • Ahrefs: SEO Tracking and Research Tools
  • TubeBuddy: A Tool Used in Conjunction with YouTube
  • Active Campaign: A Tool Used for Email Marketing
  • Podia: A Platform for Digital Product Hosting
  • WPEngine: A Platform for Hosting WordPress Sites for Bloggers
  • Asana: A Project Management Tool
  • WP Rocket: A Plugin for Enhancing Website Performance 
  • Transistor: A Platform for Hosting Podcasts
  • Gusto: A Company that Helps with Payroll for Online Businesses

It should be clear that Giovanisci makes a commission when visitors click on the links and purchase the products. However, he is transparent about this and includes language to let the reader know this right on the page where he lists all the links.

What Does Money Lab Offer?


Money Lab features a podcast chock full of information. As of the time of this review’s publication, 133 episodes had been released. The podcasts range in length from roughly 45 minutes to about an hour and a half. A few examples of titles include “Teamwork Makes the Dream Work,” “5 Questions: Imposters, Outcomes, and Time”, and “The Social Media Marketing Paradox.” You can find the Money Lab podcast on all of the following apps:

  • YouTube
  • Apple Podcasts
  • Overcast
  • PocketCast
  • PlayerFM
  • Google Play
  • iHeart Radio
  • Spotify
  • TuneIn
  • Castro
  • RadioPublic
  • Stitcher
  • Pandora
  • Mixcloud
  • Castbox

Essentially, you have many options when it comes to where you want to listen to Money Lab.


If you are more into reading than listening, there are many articles for you to peruse on the Money Lab website. These articles range in topics, from building online business plans to breakdowns of things that Giovanisci accomplished in a given year. 

If you enter your email address on the site, you can sign up for the Money Lab newsletter to send new content directly to your inbox. You will have the option to unsubscribe at any time, and you can rest assured that your privacy will be respected.


In addition to the podcast and content, Money Lab features several courses that will help you learn how to use various tools that will help you to make money online quickly. There is significant variation in the courses that Money Lab offers. You can learn about the following topics.

  • YouTube for Bloggers
  • PageSpeed for Bloggers
  • SEO for Bloggers
  • Asana for Bloggers
  • Affiliate Marketing for Bloggers

The courses do not have a time limit in which you must complete them, so you’re free to take your time and let the information sink in. Giovanisci even sells his WordPress theme so that you can make a sleek, sophisticated, and fast website that looks just like his.

What Are People Saying about the Podcast and How Much Does It Cost?

Giovanisci lists several testimonials on the website from people who have listened to the podcast and enjoyed it. The Money Lab podcast has been called a “refreshing change.” People have said that it provides “actionable advice,” “tangible tips,” “radical transparency,” “honest, unfiltered conversations,” and “lessons learned.”

However, some people are not favorable to the expletives Giovanisci uses frequently on Money Lab. This could be a pro or con depending on your personal preferences: if you like absorbing information in a no-nonsense, honest way, then this may enhance your experience. However, if you are made uncomfortable by using vulgar language, you may have a hard time engaging with Money Lab.

The podcast is free to access and listen to, and the articles and content are also open to peruse; however, the courses vary in cost. The least expensive course is $99 while the most expensive course is $499. You can purchase Giovanisci’s Carbonate Word Press theme for $79. Once you make your purchase, you own to code to use and alter as you please.

Money Lab offers a 30-Day Money-Back Guarantee on all its courses. If you are unsatisfied with the course or have just decided that you no longer wish to take it, you may resign and request a full refund within 30 days when you registered for the course. The only caveat is that a refund will not be issued if you have already accessed more than 30% of the course.

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