Bill Slawski is an SEO expert who writes about white papers and patents from the search engines themselves on his blog SEO by the Sea. His work can give the average person, SEO novice, or even experienced digital marketer valuable insight into how search engines operate.
Bill Slawski works at Go Fish Digital as the Director of SEO Research. He is also the president and founder of SEO by the Sea. He originally got into SEO by helping his friends start an online business in the mid-1990s.
Bill earned a Bachelor of Arts degree in English from the University of Delaware. He went on to earn a Juris Doctor degree from the Widener University School of Law. For over a decade, Slawski worked as a court manager, administrator, and technologist analyst for the Superior Court of Delaware, the state’s highest trial court.
In 2005, Slawski left the Court so that he could pursue online marketing full-time. Since then, he has worked for many websites, contributed numerous articles, and even spoken at several industry conferences throughout the United States and across the globe. He has also participated in quite a few interviews, presentations, and podcasts. He takes every opportunity he can to spread his SEO knowledge.
Throughout his career, he held the positions of Director of Search Marketing at KeyRelevance, Marketing Director at Delaware Intercorp, Inc., and Director of Search at Commerce360. Slawski’s personal interests include helping the environment and nonprofit organizations.
Bill Slawski uses several social media and blogging platforms to connect with his readers and spread information about SEO.
He connects with readers through the following accounts:
- YouTube
You can also find him on Medium, Slideshare, CrunchBase, Moz, and Quora. Slawski’s Twitter account has been active since December 2008 and has garnered over 50,000 followers. Additionally, he has over 500 connections on LinkedIn.
What is SEO by the Sea?
Slawski created SEO by the Sea blog in 2005. The name comes from the inspiration Slawski felt while looking out over the Chesapeake Bay. The blog will help readers achieve the following three goals:
- Learn how search engines work
- Monitor how search engines are ranking web pages
- Predict what search engines will do in the future
Slawski’s blog is unique because he researches and writes about patents and whitepapers. These information sources generally are not meant for the general public and are devoid of marketing materials. Instead, they plainly describe the processes so that no one else can claim ownership of their ideas.
- Patents are documents that search engines put out to protect their intellectual property and explain their work to the industry and people who may use its creation. They are usually highly technical and may contain detailed graphics about the product or services. Patents offer crucial insights about the product or service the search engine has created.
- White papers function in a similar way to patents. White papers are in-depth, well-trusted documents published by a company, in this case, a search engine. White papers may address a specific issue or methodology associated with a product or service from that company. They usually have a strong problem-solving focus.
While these sources tend to include some complicated legal language, Slawski can quickly decode it for you because of his law background. Additionally, the site does not accept guest posts, so you can rest assured that the information is being provided by Slawski and his team directly.
Slawski believes that learning about patents will make business owners and marketing professionals familiar with how search engines assume which results are most relevant. This revelation can help people gain a deeper understanding of search engines and how to use the search engine algorithms to their advantage.
Patents also discuss the problem the invention is trying to solve and the benefits of the patented process, which gives business owners additional entrepreneurial advice.
What Information Can I Find on SEO by the Sea?
If you want to improve your understanding of search engine optimization, SEO by the Sea offers various useful articles. You should use SEO by the Sea to learn about SEO’s legal elements, especially patents.
Small businesses that want to improve their current optimization tactics or create a plan of action can use the site as well. Besides the articles published on the site, there are SEO services available. These services can help to build powerful websites.
The search engine optimization services offered on the site by Bill Slawski include:
- Local Search Services, to help clients improve their local rankings and be visible in map search results
- Audits that provide analysis to determine how search engine friendly a client’s website currently is
- SEO Training and Coaching, for clients who want support on an individualized, as-needed basis
- Link Building Strategies, to help clients link successfully on other sites’ pages and create quality content for search engines
- Keyword Research that helps clients determine what types of keywords will work best for their endeavors
If any of these services sound beneficial to you and your business, you may want to look into SEO by the Sea. If not, you will still benefit from the diverse content.
Who is SEO by the Sea For?
Slawski believes that any business will benefit from SEO by the Sea’s content, resources, and services. He doesn’t just work with large businesses equipped with marketing teams; he enjoys helping out small entrepreneurs as well.
Whether you work for a Fortune 500 company or a small business with a handful of employees, SEO by the Sea can help you reach your digital marketing goals. The company can also help regardless if your enterprise is for-profit or a nonprofit, even though Slawski is passionate about nonprofit organizations.
How Can I Interact with SEO by the Sea and Bill?
If you are interested in receiving notifications when new content is posted on the blog, you can enter your email address on the website. Your email will only be used to alert you of recent posts and will not be used for any purpose. You also do not have to worry that your contact information will be shared with anyone outside the organization.
If you want to ask Bill a question on Twitter, he makes it extremely simple to do so. All you need to do is tweet your questions with the hashtag #AskSEO. Additionally, if you would like to send him a message through SEO by the Sea, you may use its contact form. When you send a message through the form, someone on the team will get back to you within one business day.
How Much Does SEO by the Sea Cost?
The informational materials on SEO by the Sea are free for all visitors to use. The no-fee model makes learning search engine optimization accessible to users in all website development and optimization stages.
The cost of the SEO services that Slawski offers is not available on the site. If you want to sign up for audits, bespoke consultation, or other services, you need to contact Bill Slawski directly through the site’s contact form.
