As an entrepreneur, you probably wish there were more hours in the day. There’s just not enough time to do everything you want to do.
This includes marketing your business. With everything else you have on your plate, your advertising might be lacking. This can cause you to miss out on key clients and opportunities for branding.
To up your advertising game, you’re thinking about using a digital marketing agency. But, with so many agencies out there, how do you know which is right for your business?
We’re here to help make your decision a little easier. In this review, we’re telling you everything you need to know about Greenlane. After reading, you’ll know whether this digital marketing agency is a good fit for you.
What Is Greenlane?
Greenlane is a digital marketing agency. It offers several services, including technical SEO optimization, content development, and CRO management.
It also provides free content to empower marketers to take control of their own campaigns. This content includes blogs, case studies, and tools that Greenlane developed.
Greenlane is based in Pennslyvania but takes on clients from all over.
Who Founded Greenlane?
Bill Sebald founded Greenlane. Let’s take a closer look at the agency’s founder.
Bill began his SEO and eCommerce career in 1996. Throughout the years, he has learned from industry experts and refined his skills. He has worked with major companies, including:
- Toys R Us
- Calvin Klein
- NFL
In 2005, Bill started offering consulting services under the name Greenlane. He officially launched the agency in 2012. He continually strives to help businesses achieve their marketing goals.
When he’s not working with Greenlane, Bill writes for big-name sites like Moz and Practical Ecommerce. He also speaks at SEO conferences and is an adjunct professor at Thomas Jefferson University.
What is the Greenlane Team Like?
Although Bill Sebald works on many of the agency’s projects, Greenlane is not a one-man operation.
The team consists of 12 other marketing professionals. They bring a wide range of knowledge and experience to the table. They are passionate about what they do and dedicate themselves to helping businesses see results.
What Services Does Greenlane Offer?
Greenlane offers a wide range of marketing services. It can take on anything from a single project to a company’s entire campaign. Its many specialties include lead generation, eCommerce sales, and more.
No matter which services a business enlists, it will get an account manager assigned to the project. The account manager is responsible for getting to know the business inside and out. They are available to answer questions and continue to facilitate the strategic partnership. We like this individualized approach as it gives every project the attention it deserves.
Let’s take a closer look at Greenlane’s most popular services:
Content Development
We’ve all heard that content is king. Your website needs content to not only appeal to consumers; content also helps your website get ranked in search engines.
As important as content is, creating it is hard. Your content has to compel users to take action while being favorable to search engines.
Luckily, Greenlane has top-notch content development services. The agency will analyze your current content strategy and make recommendations. This will help you develop ideas based on what your competitors are (and aren’t) doing.
Greenlane will also produce the content for you. Its experts specialize in writing compelling articles, landing pages, ad copy, and more. They will use language that is in-line with your business’s message and will appeal to search engines.
Aside from copy, Greenlane also specializes in other types of content. It can manage your web design and even your photography and videography.
Technical SEO
Many entrepreneurs find the technical aspect of SEO to be even trickier than the content aspect. You have to be familiar with what the Google algorithm expects of your website. If not, you’ll be losing out on search results.
Greenlane’s experts can take care of this through its technical SEO services. At the start of these projects, it will conduct a thorough technical analysis. This involves checking for issues with indexation, servers, site architecture, etc. Then, it will make the appropriate changes to your microdata, JSON-LD schema, etc. It also optimizes your site speed and mobile performance.
There’s no doubt that Greenlane knows its stuff when it comes to technical SEO. However, we question its ability to help businesses rank in local searches. This is because local searches require a deep understanding of the area you’re trying to rank in.
Analytics
You can make all the changes you want to your SEO campaigns. However, if you don’t look at analytics, then you’ll have no idea what’s working and what’s not.
Greenlane recognizes this by offering analytical services. It uses the industry’s best tools for analyzing your current web traffic and conversion rates. With this information, the agency will develop a plan to maximize your traffic and CRO. We like this data-driven approach and feel that it is necessary to see results.
PPC Campaigns
Greenlane has lots of experience managing PPC campaigns. It will make the most of your budget by maximizing leads and getting relevant consumers to click on your ads.
Paid Social Ads
Depending on your industry, you may or may not benefit from paid social ads. But, if you do pay for social media ads, Greenlane will run your campaign for you. This can bring new customers in and even improve your organic reach.
Should I Use Greenlane’s Blog?
You might not be ready to hire an SEO consultant. Maybe you don’t have the money or are still at the point where you can manage your campaigns yourself.
If this is the case, you can still benefit from Greenlane. The agency offers many free educational resources, including its blog.
The blog contains a wealth of information on SEO. It offers lots of useful tips for managing your own campaigns. Posts are clear, but we find them to be a bit advanced. You might find them confusing if you are brand new to marketing.
What About Greenlane’s Case Studies?
The case studies are a way for Greenlane to show off its success stories. However, they’re also a great resource to learn from.
By reading them, you can see exactly how Greenlane has helped clients improve traffic. You can then apply these techniques to your own campaigns. Note that like with the blog, the case studies are better suited for advanced marketers.
What Tools Does Greenlane Offer?
Greenlane builds lots of its own tools. This gives it the ability to manage projects without being dependent on outside resources successfully.
Luckily, Greenlane shares these tools with everyone. You can access them for free via the agency’s website. There are tools for checking HTTP headers, optimizing Google Ads campaigns, and more. These tools aren’t necessarily unique, but they are free and get the job done.
Is Greenlane Worth It?
So, should you hire Greenlane as your SEO consultant? Here’s a quick look at the agency’s pros and cons:
Pros
- Effective consulting services
- Informative blog and case studies
Cons
- Not the best for optimizing local searches
- There are more advanced versions of Greenlane’s tools on the market
- Much of the educational material is gear towards advanced marketers
If you need expert advice on your SEO project, Greenlane is a trustworthy consulting agency. We advise not using them for optimizing local searches as this isn’t its specialty.
