Utilizing aged domains is a well-established strategy for businesses in virtually any niche or industry. Doug Cunnington, the founder of Niche Site Project, has leveraged this approach to great success, building multiple thriving sites on aged domains.
In the current month, Doug has selected four Odys domains in the Sports, Apps, Health, and Real Estate niches and devised a growth plan for each. See below for more information on these exciting opportunities.
UWHealthyAging.org
This was the former domain of a site that was dedicated to researching the ageing process. ‘UW’ was an abbreviation for the University of Washington. They published papers on the aging of humans, as well as completing a project on the aging in cats and dogs, looking at how their lives could be extended.
What to do with this domain:
UWHealthyAging.org was once a domain dedicated to researching the aging process, and with its impressive backlink profile, there’s a lot of potential to leverage that authority.
Whether you want to build out the site or redirect it to a new one, updating the existing content is essential to preserve that link juice.
With a broad topic like healthy aging, there are many opportunities to provide informational content and practical tips on topics like nutrition, exercise, stress management, and disease prevention. You could even go further and offer the latest research on aging in cats and dogs and how to extend their lives.
When it comes to monetizing a website focused on healthy aging, display ads and affiliate referrals are both lucrative options.
Display ads, such as Adsense, Ezoic, or Mediavine, allow you to earn revenue by displaying ads on your site. With a health-related niche, there are likely many companies that would be interested in advertising on your site, especially if you have a strong readership.
In addition to display ads, affiliate referrals can also be a great source of income. You can promote relevant health products, such as supplements, fitness equipment, or healthy foods, and earn a commission for every sale made through your link.
But affiliate referrals aren’t limited to products. You could also promote courses, apps, and coaches that are relevant to your audience. For example, you could promote an online course on healthy aging, a fitness app that tracks daily activity, or a health coach who specializes in working with seniors.
If you already have a site in the health and wellness space, redirecting UWHealthyAging.org to your existing site would be a great addition, allowing you to tap into a new audience and expand your reach. There’s no limit to the possibilities with this broad and evergreen topic.
TeamOrigin.com
This was the former domain that hosted the site of a blog dedicated to sailing, yachting, boating, and living at sea. I’m not personally interested in boating, but for some people, it’s a lifestyle. ( too many sharks in the water for me! 
This site was once a blog dedicated to sailing, yachting, boating, and living at sea. But with some careful planning and execution, you can breathe new life into this domain. Here are some ideas for what you could do with this aged domain:
- Offer in-depth guides on sailing, yachting, and boating, including boat maintenance, navigation, safety, and living on a boat.
- Share travel stories and destination recommendations for sailing enthusiasts, providing unique insights into the best marinas, anchorages, and sailing routes.
- Conduct interviews with professional sailors, yacht owners, and industry experts to provide valuable and engaging content for your audience.
By creating informational content that provides value to your audience, you can monetize the site with display ads and potentially private deals with companies.
For instance, you could partner with brands that offer products or services that align perfectly, such as sailing gear, boat insurance, maybe shark insurance (if that is a thing), and yacht charters, and provide exclusive deals or discounts to your audience. This not only generates revenue but also helps establish your site as an authority in your niche. Sure, you can make money with display ads, but specific deals will pay a lot more on a per visitor basis.
Additionally, product review content can be monetized with affiliate offers. You could offer in-depth reviews of products, such as sailing equipment, personal shark repellent, and marine electronics, and include affiliate links to these products, earning a commission for each sale made through your links. This provides another source of revenue for your site while offering valuable information to your audience.
From partnering with relevant organizations to offering product reviews and creating online courses, the possibilities are endless. The key is to tap into the potential of the aged domain and create content that aligns with the niche and target audience. With a little bit of research and hard work, you can turn TeamOrigin.com into a valuable asset for your business.
LifeTracker.io
This was the former domain of a daily planner app that cited AI assistance in optimizing your schedule and tasks, plus that automatically tracked various dimensions of life, including family, hobbies, sports, and relationships.
What to do with this domain
If you’re looking to start a new site in the productivity space, this aged domain could be a fantastic addition to your portfolio. By leveraging the domain’s history and authority, you could establish your new site as an authority in the niche and attract a sizable audience in a relatively short amount of time.
Additionally, if you already have an existing site in the productivity space, you could redirect LifeTracker.io to your existing site to increase your site’s authority and drive more traffic.
When it comes to monetizing the site, there are several options available. You could start by monetizing your informational content with display ads. You could also explore affiliate referrals to products, courses, apps, and coaches related to productivity and personal development.
You could also offer your own courses or coaching services on productivity, task management, and related topics. By sharing your knowledge and expertise, you could attract a highly engaged audience and generate a steady revenue stream.Overall, LifeTracker.io presents an excellent opportunity to establish a new site or grow an existing one in the productivity space.
WicoWork.com
WicoWork was the former domain of a real estate site. It hosted a blog, and a membership section for a company that provided coworking space for freelancers and small business owners.
What to do with this domain
Looking for ways to monetize a website about coworking spaces? Look no further than WicoWork.com. As the former domain of a real estate site that offered coworking spaces for freelancers and small business owners, WicoWork has the potential to be a lucrative source of income. One option is to allow companies that offer real estate and coworking services to advertise on your site. By earning revenue through a pay-per-click advertising model, you can negotiate higher rates for advertising space as your site grows in popularity.
But that’s not all. WicoWork can also offer premium membership options on your site, providing access to exclusive content, discounts on coworking spaces, and access to a private community of other professionals. By charging a monthly or yearly fee for these premium features, you can generate a steady stream of income while also offering added value to your users.
And let’s not forget about affiliate marketing opportunities. WicoWork could create a directory of coworking spaces, YouTube recording studios, and staging locations in cities across the world. With the right approach, affiliate marketing can be a highly effective way to monetize your site and earn a significant income.
Adopting a Business Mindset is Crucial for Successful Site Building
Regardless of the niche you choose, it’s important to approach site building with a business mindset. Without this perspective, your chances of success are slim. Therefore, it’s wise to heed the advice of experts and apply it to your projects. If you don’t find a domain that interests you in this article, you can explore over 50 industries and nearly 1,000 domains on the Odys Marketplace.
