Another month, another Expert Picks slate! Doug Cunnington of Niche Site Project comes at you with 4 aged domains selected from the Odys Marketplace and his suggestions concerning their growth and monetization.
This month, Doug chose domains in the Marketing, Tech, Dinks, and Food niches. Make sure to give his recommendations a read for some fresh ideas and straight-up advice.
I would pitch this site as a repository for employers to look after the wellbeing of their staff.
Building on the history of the site, I would make it an informational / e-commerce hybrid site. There are smart bands similar to those this start-up was developing. I would broker some relationships with these vendors and sell these products to workplaces to help their employees monitor their emotional wellbeing.
Informational articles support companies to look after the wellbeing of their staff and direct them to various programs and initiatives to help with this.
Online marketing is only growing, the power of social media has never been as large, and there is no sign that it is slowing down any time soon.
If you want to run an agency like this in the past, you could capitalize on some of the amazing existing links and rebuild these pages containing your own mission and brand statement. I would start looking for influencers to promote the business.
If you are looking for something a bit different. The history of this site would nicely transition into a company offering B2B ad services. You could run social media as well as targeted ads. PR would be another natural pivot from the original site. Even better, you can source the clients and outsource the work to experts with the necessary skills.
A branch off this could be offering courses to educate others on how to run their own ads or do their own digital PR.
You would cover both ends of the market as those with the money to outsource can pay for your services. Whereas, at the other end of the spectrum, those who cannot afford to outsource this may opt to purchase a course to teach themselves.
When you look at Google Trends, the popularity of the search term ‘cheese’ has only gone up over the years, so this is as safe a niche as any to go into. I love cheese, too.
You could take at least 2 approaches for this site.
First, I would look at building an information-based site around cheese for the general public. I would look at the history of cheese, the perfect drink pairings, and review new, up-and-coming artisanal creameries. This would team nicely with subscription boxes and promoting tours of cheese factories— yes, both are a thing!
Further, you could do expert, text-based interviews where you ask questions via email to experts in the cheese industry. That would help the Expertise, Authority, and Trust (or EAT) for the site.
Second, this site is prime to return to its roots as an online cheese store (to the public or B2B). Or, if you do not want to deal with inventory, act as an affiliate for another cheese merchant(s), or run it as a lead gen site. Either way, you could potentially run your own affiliate program off this, getting other people to do the hard sell for you.
They say money doesn’t grow on cheese, but with this site, it might.
My first thought with this domain was to scroll on by since the topic of vodka initially appeared too ‘micro niche’ for my liking. However, the more I thought about it, the more exciting it became.
There are a lot of different categories I would work on. First, I would look at writing some informational articles on vodka. These could cover the top and up-and-coming brands, how different vodkas are made, different filtration methods, and the general history of vodka.
These informational articles could be supported by vodka-based recipes, including cocktail and food recipes. These would naturally lead to ‘best vodka for x’ style articles.
With the cocktail recipes, I would look at reviewing all of the accessories that come with this and vodka-based subscription boxes and gift ideas. You could go deeper into the cocktail area and feature recipes that have other spirits and liquors.
Another great category could be home brewing vodka, which is becoming increasingly popular. That’s in the distillation area which might be illegal in some areas so you can cover informational topics related to the legality of distilling. Of course, there are products for distilling to promote as an affiliate
Limits? What Limits?
There’s always a way to grow and monetize a good aged domain, especially when it comes from Odys. The ideas described above are just the tip of the iceberg for what you could do with the domains picked by Doug. So, choosing either of them contains a lot more opportunities and income potential.
Make sure to check the Odys Marketplace for 800+ domains in over 50 industries to access the widest aged domain potential on the web. We’re constantly adding fresh ones but yours perfect one can slip away from you any second. Get your access here.