It’s June and this means time for brand new Expert Picks! Shawna Newman of Skipblast is the latest addition to our roster and she has quite an unconventional view on niche site building. One thing for sure, she is insightful, provides tons of detail to her vision, and looks for the most viable ways to make the most out of an aged domain.
SwitchLightBulbs.com
Smart home sites are one of the hottest niches, and this domain presents a great jumping off point for creating a site around this topic. The backlink profile shows a great mix of high authority news, tech, and home backlinks.
Considering the history of this domain, I would start this site out focused on smart home lighting. Cover everything there is to know about smart home lighting, creating content that covers products for affiliate revenue as well as how-to and other informational content for display ads revenue.
Then, once all the smart lighting topics have been exhausted, then create new topic clusters for other smart home tech. With the existing authority of this domain, I think this content expansion strategy would be both successful and profitable.
Eventually you could even add a lead generation revenue stream for smart home systems installation.
CityMani.com
The beauty niche is one of those great evergreen niches where you can do really well in the right sub-niche. This domain offers a great opportunity for anyone who wants to create a site around the topic of manicures. The backlink profile has some awesome niche relevant links from places like Cosmo and ELLE.
If were to build a site on this domain, then I’d go with a multi-pronged strategy. The audiences I’d create content for would be people who want to do DIY manicures at home, people who want to know where they can get a manicure, and people who want to start their own manicure business.
This strategy allows you to have several revenue streams – affiliate, display ads, course/ebooks, and possibly a paid directory (of local nail salons).
I would start with the DIY content because it gives you the natural transition into the
If were to build a site on this domain, then I’d go with a multi-pronged strategy. The audiences I’d create content for would be people who want to do DIY manicures at home, people who want to know where they can get a manicure, and people who want to start their own manicure business.
This strategy allows you to have several revenue streams – affiliate, display ads, course/ebooks, and possibly a paid directory (of local nail salons).
I would start with the DIY content because it gives you the natural transition into the other topic clusters – “Don’t like doing your own manis? Then check our recommendations in your area.” and “Love doing manis? Learn how easy it is to open your own nail salon.”
SomoMarathon.com
If you’re interested in the running niche, then this domain presents a great entry point by starting with marathon-focused content. This is another one of those great evergreen niches.
For monetization, you can start with affiliate and display ads by reviewing marathon gear (like running shoes) and doing informational content on stuff like marathon training.
Based on the history of this domain, one of the first things I would do is build a topic cluster on the various marathons and half marathons in the state of Florida. This helps keep the topical relevancy of the domain as you start to build out the more general marathon content.
Other revenue streams you can work on include E-books and courses targeting people who are training for their first marathon. As traffic grows, you can also consider adding on a paid membership program to bring in additional revenue.
OrganicLives.org
Organic food is one of those topics that has been growing in interest over the years, and this domain would be great for starting a site that covers organic food. Looking at the backlink profile, you can see some links pointing at recipes. With that in mind, I would approach this domain with two main topic clusters – recipes and organic gardening.
Both gardening and recipe site tend to earn very high RPMs from display ads, so that would be my primary monetization target when starting out. But creating these two main topic clusters gives you the ability to monetize with both display ad and affiliate links.
As the site grows, you also have the opportunity to add courses and ebooks to your revenue stream. I think these would make the most sense for the gardening topic cluster, though you could also release recipe books. And if you’re actually a gardener, then you could create a new traffic and revenue stream by starting up a YouTube channel for the site.
Start Small, Think Big
Whether you decide to purchase either of the domains covered by Shawna or not, you still get lots of useful information on how to build and grow a niche website hosted on an aged domain. Considering these are not just some aftermarket domains, but rather Odys domains, you get a powerful tool, a platform for your business to start growing quickly and, if you think big and develop your strategy smartly, it’s going to do so exponentially.
Visit the Odys Marketplace to access over 1,000 premium aged domains in 50+ industries.
