A domain name is more than just branding; it’s an investment for better online visibility.
While the second-level domain (before the dot) plays a crucial role in branding, the top-level domain (after the dot) holds significant sway for SEO.
Often, the .com TLD is the best—it’s popular, memorable, and authoritative. However, there are many alternatives that may work better for your niche or target market.
So, let’s look at the 10 best extensions for SEO, along with factors to keep in mind when choosing one.
Exploring Domain Extensions
A domain extension, or top-level domain (TLD), is the suffix of a website address. It helps identify a website’s purpose or location.
Common examples include .com, .net, and .org, while newer extensions like ‘.io’ for tech and ‘.blog’ for creative endeavors have gained popularity in recent years.
NOTE: There are over 1,400 Top-Level Domains registered with ICANN. You can find a more complete list of TLDs here.
What are Domain Extensions?
Domain extensions, often referred to as top-level domains (TLDs), are one of the basics of domain names that every online business should know.
TLDs are the endings in a website address, like “.global” in “odys.global.” These endings show what the primary domain is about.
In the above example, “.global” indicates that the site has a global or international online presence—it has worldwide accessibility.
Through the Internet Assigned Numbers Authority (IANA), ICANN manages the nameservers for domain extensions.
When choosing a domain extension, there are three main types to consider.
- Generic top-level domains (gTLDs): These extensions are not tied to any specific country. Some of the most popular gTLDs include .com, .org, and .net.
- Country code top-level domains (ccTLDs): Country code domain extensions represent specific countries or regions. Examples include .uk for the United Kingdom or .us for the United States.
- Sponsored top-level domains (sTLDs): These extensions are sponsored by private organizations. For instance, the .gov extension is restricted to government entities, and the .mil extension is reserved for military websites.
Special-use domain extensions also exist, like .test and .local, but they are limited to specific technical purposes and cannot be registered publicly with a domain registrar.
Importance of Domain Extensions for SEO
SEO, or Search Engine Optimization, helps improve a website’s visibility and relevance to users by optimizing its technical configuration, content, and backlinks.
However, your domain extension can also impact SEO in several ways. Search engines often consider the relevance and credibility of a domain extension when ranking websites.
Here’s why domain extensions are important for your website’s SEO.
- Branding: Having a domain extension like .com or .net establishes credibility and makes it easier for users to remember and type your website address.
- Search Engine Rankings: Search engines rank websites with established domain extensions like .com higher.
- Niche Relevancy: Newer domain extensions (.app, .blog) can highlight a website’s niche and influence a person’s search results.
- Marketing Strategy: If you’re targeting a specific place, like a country, using an extension that matches (like .uk extension for the United Kingdom) helps you reach the right audience.
Best Domain Extensions for SEO
Selecting the right TLD is crucial for creating a URL to access web pages. You need the best one for your business to build trust with your audience and make it easy to remember.
One way to do this is by choosing the best domain extension for SEO. Let’s cover the top 10 domain extensions below.
1.) .com
The .com TLD is undeniably the most popular and widely used. It’s very well-known for its credibility and authority.
In fact, Statista reported that 47.8% of the top 10 million websites used the .com domain extension as of June 2023.
This represents a tenfold lead over the second most popular domain extension, .org, which holds a 4.7% share.
The .com domain extension, introduced in 1985, stands for “commercial” and was initially intended for ecommerce websites. It has become the most widely used TLD, serving many online communities.
It’s a good choice for SEO, but finding an available or affordable one can be challenging due to its popularity.
So, if you find an available .com domain relevant to your business, we recommend purchasing it.
2.) .net
The .net domain was originally intended for network-related websites.
While not as prevalent as .com, .net extensions are still viewed favorably by web browsers. They’re an excellent alternative for websites that can’t secure their preferred .com domain.
The .net extension means “network” and is used for websites focusing on network-related technology, like ISPs, email, web hosting, and database services.
If your business is in the tech space, consider using a .net extension. For instance, check out speedtest.net, a website for testing internet speeds.
Nonetheless, .net is not limited to telecommunication businesses. Creative sites like Adobe’s Behance (behance.net) also use this generic domain extension.
3.) .org
The term “.org” stands for “organization.”
It is meant for not-for-profit entities or organizations, as this recognizable domain extension conveys trust, authority, and credibility.
However, it’s important to note that a .org extension is generally not associated with commercial enterprises and is recommended for non-profit websites only.
If your website is focused on charity or education, you should consider using a .org domain. It can positively impact your website’s SEO.
This domain is commonly used by educational institutions, community groups, government agencies, and industry-specific websites.
4.) .io
One advantage of using the .io extension is its brevity and uniqueness. Unlike other domain extensions, it’s unlikely to be confused with a different extension.
It’s a highly innovative option for SEO, particularly for companies targeting a global audience.
Originally, it was a country code extension belonging to the British Indian Ocean Territory. However, most .io websites nowadays are not based in that location.
It has now become affiliated with the term “input/output” in computer science, which has made it increasingly popular among tech startups and innovative businesses.
Some high-ranking domain names with this TLD include gofile.io, codepen.io, and itch.io.
5.) .co
The .co is a top-level domain extension representing “company” or “corporation.”
Recognized internationally, domain names with this TLD provide a strategic SEO advantage.
This TLD has become a popular alternative for other TLDs, especially when other generic domain extensions are already taken.
Also, many country-code domain extensions use it to indicate a business website.
For instance, bbc.co.uk indicates that it’s the website for a commercial entity, the BBC, which is a broadcasting company based in the UK.
New Domain Extensions and Their SEO Value
You may want to make sure that the domain you want accurately represents your brand. Now, you might find that older extensions don’t quite fit your idea.
Fortunately, you can explore new options for extensions if traditional domain name extensions aren’t right for your brand or business.
Review this list of creative, unique, and popular extensions for ideas!
1.) .app
The .app domain name extension is designed for mobile apps and app-related websites. Although it’s a newer option, it’s gaining popularity among developers, entrepreneurs, and tech enthusiasts.
It’s easy to remember and type, and it instantly tells visitors that your website is related to mobile applications or computer software—leading to a higher click-through rate from search results.
Like the generic TLDs above, this domain name extension can also affect SEO.
Note that HTTPS encryption is mandatory for all .app domains. This is to safeguard data from various security threats.
One popular domain name that uses this extension is glitterly.app. This site enables users to create videos quickly using animations, effects, stock footage, and images.
2.) .blog
A .blog website is perfect for personal blogs and content-driven sites. A blog is a frequently updated website for personal or business content.
It’s an excellent choice for individuals or businesses focusing on content creation. It can help you attract an audience interested in regular updates.
Many websites with this domain extension affect SEO rankings due to the blog’s focus on on-page SEO.
It has an edge, as most .blog websites focus on keyword targeting, which is another way to direct traffic to your site.
Plus, managing a .blog domain can be relatively easy if you’re starting out. Note that you may need to pay web hosting fees if you plan to expand in the future.
3.) .store
A .store is a top-level domain perfect for online retailers, e-commerce, and shopping platforms.
This is one of the best extension options, especially if you’re looking for a domain name to serve as the front page of your online store.
The .store top-level domain (TLD) identifies your business as an online store. This enables you to easily inform customers about your business type without spending much on advertising.
It basically signals buyers that they can shop online with your brand!
As an example, if you’re familiar with Mr. Beast, an American YouTuber, you may recognize his website, MrBeast.store.
4.) .tech
.tech is a generic top-level domain name that stands for “technology.” It was launched in 2015 to serve the technology industry, making it ideal for businesses and startups.
As a primary domain, it adds a modern touch to your URL, which, in turn, positively influences a website’s SEO.
However, as the popularity of .tech domains is on the rise, the demand and rates are also increasing.
If you cannot find the .net or .io domain extensions available or if they are outside of your budget, then a .tech domain name extension can be an excellent alternative (or vice versa).
The .tech, .net, and .io are the most common domain extensions for tech-related websites.
5.) .online
Like .tech, the .online extension is a newer TLD introduced in 2015.
The .online domain name is flexible and works for everyone—startups, big companies, groups, and even individuals with personal projects or blogs.
It is also a favorable choice for SEO, particularly if your desired .com domain is unavailable.
Adding .online to your own domain extensions is a smart choice, as this TLD is easier for people to remember.
After all, the word ‘online’ clearly indicates a company’s or someone’s presence on the internet.
Factors to Consider When Choosing a Domain Extension for SEO
Apart from having a list of the best domain extensions, evaluating their relevance to your website’s niche, potential audience, branding, and local SEO requirements is essential.
Be sure to align the TLD with your site’s content and nature to reflect its purpose and attract visitors.
TIP: Compare the differences between EMD and PMD domains before closing the deal with a registrar.
Relevance to the Website’s Niche
Consider a domain extension that aligns with your website’s niche or industry.
For websites that aim to provide information or are non-profit, using more well-established TLDs like .com, .org, .edu, or .net is more fitting.
Another preferred option is the domain name extension .info, which is short for information.
An irrelevant domain extension can make your site appear spammy and make visitors believe they’ve landed on the wrong site.
Target Audience
Different domain extensions may resonate differently with various audiences.
If your goal is to reach a global audience, traditional TLDs like .com or newer ones like .online are a better choice.
On the other hand, if you want to focus on a specific region, country code TLDs like .uk or .us can make your website more relevant to the local audience.
Consider the age, demographics, and tech-savviness of your potential audience.
Branding Considerations
The domain name extension is an integral part of your brand identity. It contributes to the overall image and perception of your website.
Also, choosing a domain name distinct from well-known brands can enhance the user experience and prevent confusion—or worse, trademark issues.
Do further research to ensure your domain name extension aligns with your brand.
You may also want to consider new and emerging TLDs, such as .xyz or .online, as they can provide unique branding opportunities.
Local SEO Considerations
When choosing a domain extension for SEO, it’s important to consider local SEO using country-specific TLDs such as .us or .uk.
This helps web browsers understand that your content is relevant to users in specific regions, which can improve visibility for local searches.
For example, if you own a restaurant in London, you can use .uk or .london to appear in searches such as “restaurants near me.”
However, ensure that the chosen extension still aligns with your target market without unintentionally limiting your global reach.
Case Studies: Successful Websites with Non-.com Domain Extensions
Numerous influential websites have built robust online identities and attained impressive SEO success.
Here are a few examples of domain names that have sustained a strong online presence without relying on the conventional .com extension.
Odys Global
Odys.global is a premium aged-domain marketplace that helps people start online businesses.
With years of experience, Odys Global is a well-established brand among the early pioneers in SEO forums and website-building communities.
MrBeast
MrBeast.Store is the official online store for MrBeast merchandise. Sales from the merchandise help fund the YouTuber’s challenges, donations, and purchases.
Even though the .store extension was only introduced in 2016, it’s clear that they chose it because the extension is expected to reach a wider audience than other long-established ones.
Frequently Asked Questions
Check out this section to learn more about choosing the best domain name extensions for SEO!
What Is the Best Domain Extension for SEO?
The .com remains the best domain extension—offering a solid SEO foundation, trust, popularity, and authority.
However, other domain extensions such as .net, .org, .io, and .co can also be effective.
Newer extensions like .app, .blog, .store, .tech, and .online have risen to meet the same standards set by more established domain extensions like .com.
Regardless, the choice depends on your website’s niche, potential audience, branding, and other factors.
Do Domain Extensions Affect SEO?
Yes, choosing the right domain extension impacts SEO significantly.
Popular ones like .com or .net enhance credibility and search rankings. Newer extensions like .app or .blog attract specific audiences, while country-specific ones (.us, .uk) boost local SEO.
But overall, content quality, backlinks, and technical factors play a more significant role in ranking.
Can I Rank Well With a Non-.com Domain Extension?
Google has stated that all domain extensions are equally treated when it comes to search results.
Therefore, websites with non-.com extensions have the same potential to rank well, given that they follow other SEO best practices.
The key to achieving higher click-through rates from audiences is to choose a relevant extension that aligns with your content, audience, and company goals.
Are New Domain Extensions Like .App and .Blog Good for SEO?
Newer TLDs like .app and .blog can be a good option for some websites, but they may not have as much of an impact and trustworthiness on SEO as TLDs like .com, .net, and .org.
However, if these extensions align well with your brand, go ahead and use them.
Keep in mind that various practices, including keyword optimization, backlinks, user algorithms, and more, influence SEO rankings.
How Can I Choose the Right Domain Extension for My Website?
When picking the right domain for your business, consider factors like niche relevance, target audience, branding, and local SEO requirements.
If the .com version of your desired domain name extension is available, it’s generally the most advantageous choice. However, don’t hesitate to explore alternative extensions.
WARNING: Avoid hyphens and other special symbols; they can make your domain name less SEO-friendly.
Conclusion
Choosing the right domain extension for your website isn’t just a technical decision; it’s a strategy that can affect your online presence and SEO success.
While .com and other established TLDs can provide the most advantages, newer extensions can enhance niche branding and SEO.
The perfect domain extension is the one that seamlessly aligns with your website’s purpose, target audience, and overall branding strategy.
It’s essential to balance familiarity and innovation for a strong online identity.
